Ah, the Democrats. They can't seem to find a message that resonates:
Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal, according to a widely circulated critique of House Democratic communications strategy.
“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
You need a message? Here's one that would work with everyone I know:
We will fix everything Bush broke.
A simple answer to a simple question. Write the DNC here.
Oh man, you have no idea how bad it is. Or maybe you do. My representative is the author of the Voter Confidence and Increased Accessibility Act, which is designed to overcome the flaws in electronic voting to make voting using these electronic machines honest. I argued with his staff a number of times that the name of the thing sucks and they should call it the Honest Voting bill, or the Count All Votes Act. Who would vote against honest voting or counting all the votes? No, they call it the Voter Confidence and Increased Accessibility Act. My rep has a doctorate in physics and is a former five-time Jeopardy champion, but academic brilliance doesn't always translate into every area, I suppose. Voter Confidence and Increased Accessibility Act. Dumb dumb dumb.
Posted by: DBK | October 26, 2007 at 06:57 AM
Can't fix what Bush broke until you toss out his hammer and the rest of his tools.
Takes some doin'. I don't see nothin' doin'. D'you?
Posted by: tata | October 26, 2007 at 07:31 AM
Are you sure they are even trying to have a message? I thought they were just hanging tight hoping that this administration would destroy the country so they can win next election.
Posted by: denisdekat | October 26, 2007 at 10:07 AM
BINGO!
Well played, sir!
*polite applause*
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Posted by: gabriel christou | October 28, 2007 at 07:34 AM
DBK has summed up the whole problem in a nutshell. The Bush administration is full of experts at Doublespeak: The Clean Skies Initiative (to hide a program aimed at making our skies dirtier) is just one example. The Democrats need to learn how to coin these phrases that resonate with the regular people. At least in the case of the Democrats these more nimble and relevant phrases might actually be representing the true meaning rather than obfuscating a devious purpose as the Republicans love to do. Why don't we ever learn how to do things as well as they do?
Posted by: Mauigirl52 | October 28, 2007 at 08:55 AM
How about:
We're NOT them!
We value kids, education and seniors.
You'd think that this would be a no brainer.
Posted by: catherine | October 29, 2007 at 10:52 AM
Naw, it's not about saying, "We're not them." Fact is, every political consultant in the country knows how the marketing works. It's not only not a mystery, it's obvious. They all know they're selling toothpaste. Tiny Revolution has a posting on this up right now.
Posted by: DBK | October 29, 2007 at 01:01 PM